When we started HeatingHelp.com in 1997, the folks who built that first crude site told me we could have a links page. I asked what that was, and the young man doing the coding told me it was a place on the site where visitors could go to see what other sites I thought were interesting. I was buying old heating books at the time from a three-year-old startup that specialized in used books so I asked him to link to that.
“I wouldn’t bother, Dan,” he said. “These people aren’t going to be around much longer.”