The promotional offers show up every year and I always wonder whether they work? I suppose some do because the manufacturers repeat them. Buy a bunch of boilers, get a winter coat. Or work boots, or whatever. But does that really motivate the contractors to buy that particular brand?
I recall an association trade show where the convention committee decided to have a sports theme for the whole shebang. Hey, who doesn’t like sports? Can’t miss it, right? They suggested to the manufacturers who were taking booths at the show that they should get into the spirit and have promotional giveaways with a sports theme. Their customers would love them because they’d all be on the team. Yea!