With all of the goings on over the last two years, many of us have lost sight of our customer base undergoing a significant change. Baby Boomers have moved into the background as Millennials are entering their prime earning time and make up a significant portion of decorative plumbing showrooms' professional and homeowner customers.
“The [Millennial} generation has unique attributes such as being web-savvy, curious, independent, and tolerant. The millennials grew up in an electronic and online environment that created their eagerness to acquire new skills. They are adept at using their smartphones, laptops, and other technological gadgets to help to better perform their jobs. This generation has placed such a priority on the internet and cell phone that they can’t imagine a world without these devices.” From Marguerita Cheng’s Forbes article, 8 Characteristics Of Millennials That Support Sustainable Development Goals (SDGs), June 2019.