Like Guac at Chipotle, marketing can be seen and considered “extra,” but trust me when I say, it’s not only worth it, but you can’t afford to not do it. Over the next few months, we’ll explore precisely how this common misconception came to be and why you’ll want to ensure marketing has a place in your long-term business strategy.
Marketing’s value is often overlooked, but I think it’s safe to say it might be even more so in this industry. I’ve often attributed this to simple misconceptions or ignorance of marketing’s value in the industry. Perhaps the expensive nature of hiring marketing experts (whether it be in-house or outsourced) also adds to this, which would certainly not be unique to this industry.