The Granite Group Northeast, unveiled a new logo and tagline. The move modernizes the company’s visual identity and amplifies its belief that its people and product assortment are the best in the distribution business. The new logo and tagline replace those first introduced in 1998 and mark a significant evolution in corporate communications.
“The new look and tagline celebrate the company The Granite Group has become over the past 50 years and the teamwork that defines our culture,” said Bill Condron, chief executive officer. “Like the people who work here, our new logo is friendly and approachable. The G-element conveys energy and movement, representing the hustle our team brings to the job each day.”