Since diving into the wholesales-distribution corner if the PHCP-PVF industry, I’ve spent a lot more time thinking and learning about family-owned businesses, small-to-mid-sized businesses and all of the behind the scenes that goes along with building a career in one of these businesses. I’m proud to say that from learning from you all, I’m much more aware of the importance of supporting the independently owned businesses within my community. And I don’t think I am alone in this attentiveness. There is a “shop small” movement happening, largely due to the hit that many sectors of small business took — and continue to endure — from the pandemic.
For instance, Domino’s Pizza has recently advertised a campaign where five of the national pizza chain’s locations across the country purchased more than $100,000 worth of $50 gift cards from restaurants of all kinds in their local communities. The gift cards were given out throughout early November to roughly 2,600 Domino's delivery customers. Upon receipt of the gift cards, Domino's customers were encouraged to support locally-owned restaurants instead of ordering from Domino's or popular food delivery apps.