There’s a shift happening in showrooms, and experts say it’s not about competing with the internet, it’s about offering an experience that can’t be matched by online shopping.
“For a while, we were displaying as much product as we can, but the truth is you will never display as much as the internet,” says Jeremy Smith, co-owner and direct of showrooms for Central Arizona Supply. “Your goal is to edit displays to be the most relevant to your client base, while at the same time having some level of inspiration. It is the adage of less is more.”