The days of manufacturers’ reps hitting the pavement making sales call after sales call are long gone. Today, reps are often taking on reporting, marketing, training, data analytics and through times of disruption, damage control.
During the annual Supply House Times-AIM/R roundtable discussion, which took place in-person in San Diego, California during the association’s annual conference, reps from across the country agreed that the role of the manufacturers’ rep is expanding more rapidly than ever before — as is the opportunity for growth and new business.