You have received a request for a quote from a client you've been trying to win for years. You are banging away on your computer, have completed your quote and finished crafting your intoxicating cover email when your computer locks up. You pull out your phone and ask Google what to do. You follow the steps as if you were deactivating a bomb and the machine remains locked. The butterflies in your stomach are the size of B52s and your only option left is doing the CTRL-ALT-DELETE three-step. You do not care how the software and hardware work, all you want it to do is work. Welcome to the digital world.
That is the way e-Commerce works. Buy it online and if you have a problem or question, solve it online. Sure, there are exceptions, but most sites offer easy returns and very little actual live question and answer customer service. Especially those e-Commerce sites with very low pricing. Ever try to get help with missing parts on Amazon for a product you need to install now?