The heightened awareness and changing nature of the home was the dominant trend throughout the past year and a half, and the large percentage of consumers still working from home as we head into the end of 2021 — combined with health and wellbeing being top of mind — homeowners recognize that the primary bath can be a refuge from Zoom fatigue, a wellness center and a space where they can spend a few minutes for themselves, devoid of emails, texts, video calls, school assignments and family obligations.
Spending nearly 24 hours every day inside homes made many owners recognize what currently exists is old, outdated or not meeting the needs of the family. Homeowners are willing and able to invest to create a new bath with clean lines and a current design trends.