AD eCommerce Summit spotlights increasingly digital-savvy independent distributors
AD’s 5th annual eCommerce Summit, held Aug. 23-25 at the Gaylord National Resort in Fort Washington, Maryland, set a new benchmark for digital sophistication in AD’s independent distributor community. This year’s summit spoke to a new trend among its members: more companies ready to harness next-level tools and accelerate their digital growth.
AD Vice President of eCommerce Solutions Caroline Ernst noted the striking change in the summit’s focus. “Unlike in past years, we weren’t focused on encouraging members to invest in eCommerce as a new business channel,” she said. “We were talking about how to level-up their eCommerce efforts and drive more digital business. Our conversations and learning focused on creating a great online experience for customers that drives product discovery, self-service and sales.”