As the dotcom recession slipped into our rear-view mirror, who was to know that Amazon would mature into the place to buy almost anything. All supported by the finest logistics our planet has ever seen. They have evolved from selling books to delivering most anything the same day. Amazon’s growth is due not only to its huge selection and seamless checkout, it also makes sure the product arrives at your doorstep when you want it. Just like your local pipe and supply house. Yes?
I remember in the early twenty-teens when Amazon was opening Amazon Supply to go after builder trade customers. They were preparing to gain market share in segments successfully worked by Home Depot, Grainger and local building product supply houses. Amazon was focused and this market was going to be disrupted. Then simple physics intervened.