Change and adaptability are two words that come up often when speaking about the past 18 months. Specifically, the role of manufacturers’ reps has shifted as the industry adapts to COVID-19 protocols and an evolving digital age. According to Bob Mycoff, president of Florida-based rep firm Harry Warren, there is more involvement than ever between manufacturers and their reps.
“We’re sharing more data and information to each other than ever before,” he says. “Right now, our manufacturers are making massive decisions every day, so any intel we can provide them to help is essential. We’re all working together to create a better marketplace.”