Yes, I want to give back to the industry. Yes, I want to have my voice heard on the “big” issues. But probably the biggest reason is that through ASA, I have the opportunity to interact with other distributors, and I get to learn what sets highly successful business owners apart from everyone else.
I recently came across an interesting webinar that caused me to think about the mindset of running your business as if you were preparing to sell it. That’s probably controversial to some readers! Some owners might initially take a defensive posture, “I’m not selling. Why would I think that way?”