The internet is just as accessible to a builder with an office one block from your showroom as it is for a builder hundreds of miles away. Popular e-commerce sites do not think of regional boundaries when they create business plans. These digital companies focus on market segments that can be located anywhere — anywhere the internet reaches.
What is so amazing about the internet is that it scales for free and there is no real limit to where it can take your brand. If you set up your site laser focused on sharing decorative plumbing information, stories and products and commit similar resources as you would to one showroom, your opportunity is tremendous.