Remember when you traveled to shop at your local shoe store? The salesperson guided you around the showroom and helped you select the shoes that were just the right look and then carefully measured your shoe size. Into the back they would go and return with a few boxes for you to try on to make sure both the look and fit were just right. When was the last time you did that?
Today, many of us shop for and purchase our shoes online. We do not need to have our shoe size confirmed nor touch the sneakers at a brick-and-mortar store. If we see what we like, we check the size box and fearlessly checkout. Even though there are few things more annoying than wearing an ugly or uncomfortable shoe, we aren’t concerned. When they arrive, we open the box and slip them on in the comfort and convenience of our living room. If they don’t fit, back to the store they go.