It is with great optimism that I begin my term as your ASA president. To be candid, this was not what I had in my mind, though. I had mentally prepared myself for a year filled with travel to association events, spreading the news of all that ASA is working on and why membership in ASA is the most critical investment of time and money any distributor, supplier or manufacturers rep could make. While the travel may not be required for some part of 2021, the message remains the same — there has never been a more critical time for a distributor, supplier or manufacturers rep to take advantage of membership in ASA.
ASA will continue its leadership, support and guidance not only as we continue through the COVID-19 pandemic, but also as our nation rebounds to higher levels of prosperity, growth and engagement. We will work hard to deliver critical updates and insight as to what has been happening, and the best practices needed to navigate this unprecedented disruption we all have had to endure to emerge stronger.