Over the past five decades, showrooms have grown from necessary nuances to contributing profit centers. They have both helped and benefited from the story slowly leaking out that plumbing fixtures can be as elegant as Vladimir Kagan furniture creations. This attracted the design trades, builders and design enthusiasts who all worked together to convince the residential plumbing trade that these products must be embraced and installed.
I would say many plumbing showrooms are not sufficiently engaging to delight Millennial and Generation Z customers. Yes, it is time to update the business and merchandising models. It is time to build a “gutsier” original composition.