Using targeted digital marketing to drive local sales.
Brands encounter a major challenge when it comes to managing localized marketing through retail websites. While some are household names perpetuated through longevity and national advertising, their message isn’t always consistently communicated on a regional or local level. Industry suppliers and retailers working with hundreds or even thousands of products often don’t have the bandwidth to create and manage a website presence or digital marketing campaign for a specific brand. But, the solution to bridging that gap doesn’t have to be overly complicated or expensive.
There are digital marketing strategies and technology available to address these issues and deliver results to the brands, the distributors and the local contractors in the form of actionable data and sales leads. Digital solutions, including well designed, comprehensive and cohesive websites that include consistent, quality brand images, product information and promotions are cost effective and ultimately result in sales.