When Richard Feynman read a white paper, he would read it until he fully understood the stated problem. Then he would stop, walk away from the document and try to solve the problem himself. Now, why would one, no matter how bright and accomplished, take the time to solve a problem that had already been solved? Simple, it is not about the individual issue, it is about improving oneself and, when applied to a company, improving its culture of always thinking of creating a better way.
Years ago, I was just starting my position managing showrooms and just returned from the DPHA conference learning one of our insightful members had found a way to earn another five points on a certain segment of our business. I was so excited. Five points heading straight to the bottom line, what could be better? I listened carefully to their plan deliberately noting every step. When I arrived home, I immediately called a team meeting to get this implemented and earn our extra five points.