Bradford White and industry associations urge skilled trades employers to focus on recruiting next generation of talent
As global economic disruption accelerates during the ongoing coronavirus pandemic, leaders in manufacturing, distribution and residential and commercial services are calling attention to overlooked career opportunities in the traditional skilled trades and urging an industry-wide focus on workforce development to close the skilled trades labor gap and recruit a new generation of young workers.
“For young people who are seeking a rewarding career but don’t feel like four years of college is the best choice for them, there are some tremendous advantages to seeking a career in the traditional skilled trades, from good starting salaries and job security to a variety of opportunities for advancement,” said Carl Pinto Jr., senior director of marketing communications, Bradford White Corp. “Unfortunately, many high school students and recent graduates who would thrive in our industry never consider a career in the trades. This is due in part to the overwhelming message that is being delivered through a variety of channels - college is the only path to success. But recent circumstances have highlighted the fact that manufacturing and residential and commercial service jobs are a critical part of the national economy. Lockdowns and social distancing have created challenges for the industry, but HVAC service and clean hot water have proven to be necessities during a pandemic. An overwhelming number of manufacturers and contractors were quickly identified as essential services and have been operating continuously since the COVID-19 outbreak began.”