My No. 1 goal as 2020 ASA president is to drive ASA programs deeper into our member organizations so our members and their employees can “get in the game!” My strategy for accomplishing greater member engagement is to share success stories about how our members are getting benefits from ASA programs in their businesses.
At our Winter Leadership Meeting in Orlando, Florida earlier this year, there was agreement that advocacy is a vital function that ASA, as the industry’s trade association, is best suited to perform.