You have taken great care to create and merchandise your showrooms to display every style and configuration of faucet available in countless finishes. You are confident that any customer walking through the front door will be able to sort through the many products and find the faucet just right for their job. This is why the trades continue to return to your showroom; you show it all. This broad selection is also why consultations can take hours and create a pandemic sanitizing nightmare.
“When people are given a moderate number of options (four to six) rather than a large number (20 to 30), they are more likely to make a choice, are more confident in their decisions, and are happier with what they choose,” says Sheena Iyengar, author, “The Art of Choosing.”