As I have previously emphasized, my No. 1 goal as 2020 ASA president is to drive ASA programs deeper into our member organizations so our members and their employees can “get in the game!”
My strategy for accomplishing greater member engagement is to share success stories about how our members are using ASA programs in their businesses. This month, I want to highlight the value members get from ASA’s business intelligence offerings. Indeed, this service offering from ASA generated some of the most enthusiastic endorsements, and in general, most of the members I spoke with were surprised that every ASA member is not already taking advantage of everything business intelligence-related at ASA.