My number-one goal as 2020 ASA president is to drive ASA programs deeper into our member organizations so our members and their employees can “get in the game!”
My strategy for accomplishing greater member engagement is to share success stories about how our members are using ASA programs in their businesses. This month, I want to highlight the value members get from ASA University and how many of our members used COVID-19 downtime as an opportunity to build their bench.