The tiny tale I’m about to share with you got me thinking about noisy radiators. It usually doesn’t take much to get me thinking about radiators, but this time the inspiration arrived by way of a daily email I got from Seth Godin.
Seth is an author of wonderful books on marketing, and I start each day with his free email. The message is always short and often provocative. I found Seth in 1989 by way of his book, “Permission Marketing.” It arrived at the same time as The Lovely Marianne and I were starting our business. Seth taught me how to approach customers in a way that would cause them to welcome me, and not just then, but also in the future. He’s a very smart fella.