What do we mean when we talk about “grassroots campaigns?” From ASA’s perspective it simply means a campaign where we ask ALL stakeholders in the PHCP or PVF supply chain impacted by the issue to get engaged and contact their government elected representatives. Please note that I used the phrase “ALL stakeholders” in the last sentence; ASA grassroots campaigns are not limited to ASA members, they are open to all stakeholders in the PHCP or PVF supply chain including: non-ASA members, employees, and yes, even family members and friends.
It is an established fact that grassroots campaigns have the ability to sway hearts and minds in government. Just imagine how loud our voice could be and the success we could achieve in driving legislation and regulation that benefits the PHCP and PVF supply chain if all of us get involved.