It’s been an incredible year for ASA as 2019 comes to a close. After serving the industry as your national association for the past 50 years, we’re focused on what the future holds for our industry. As ASA continues to expand the value of our national association, we can’t help but to seek out the challenges ahead with a bold vision to lead our industry for the next 50 years.
As technology continues to transform, attracting quality talent becomes more challenging, and remaining relevant in today’s rapidly changing environment becomes increasingly important. ASA will continue to add the necessary tools and resources needed to face these challenges in the future. ASA, with the help of many dedicated volunteers, has identified the three most important challenges our industry will face in the near future. To address these challenges and support our membership, ASA will launch three strategic initiatives:
D.NEXT seeks to provide a comprehensive set of resources to ensure ASA members invest in technologies that deliver solutions their customers will value by launching an Innovation Center at the University of Illinois in early 2020.
PROJECT TALENT addresses the issue of our future workforce and the need to recruit 60,000 to 100,000 employees to replace anticipated workforce retirements over the next decade. The first phase of the project will work with a marketing firm to develop a campaign specifically geared towards attracting qualified workers to our industry.
VITALITY involves the development of an assessment tool for members to gauge the state of their businesses and develop strategies for positioning their companies for future success.