Artificial Intelligence is changing the way we buy and sell. AI has already transformed consumer markets, and it’s starting to reshape B2B. Contractors in the PCHP industry are poised to enjoy smarter distribution and personalized sales. But, for PHCP distributors, AI will pose something of a make-or-break challenge. Some will win big, others will lose out and the key difference will be timing.
AI will create $13 trillion over the next decade, according to a recent McKinsey simulation. However, this growth will not be distributed evenly. McKinsey’s analysts warn: “At one end of the spectrum, front-runners are likely to benefit disproportionately. By 2030, they could potentially double their cash flow … At the other end of the spectrum, nonadopters might experience around a 20% decline in their cash flow from today’s levels.”