Plumbing/HVAC tool heavyweight Milwaukee Tool reaps the benefits of a changed go-to-market model.
Manufacturers are faced with constant pressure when evaluating their sales efforts, and today’s rapidly changing world leaves no margin for decreasing revenues.
In determining go-to-market sales strategies, there have typically been two ways to approach our industry: factory sales coverage or independent manufacturers reps. While factory sales coverage may look better on a balance sheet’s bottom line, many manufacturers invest in manufacturers reps for myriad reasons.