What if you viewed the last 10 feet of the supply chain differently? What if you saw it instead as the first 10 feet of the demand chain?
When you think about it this way, it puts you, as a distributor, in a new position. You’re no longer reactive. Instead, with that kind of access, you can collect data at the point of use. And with the right technology, you can take that data and calculate demand in real time. No napkin math required, and no more reliance on generic forecasts from aggregated past orders.