The American Supply Association added a new position, vice president of innovation, and subsequently hired Beth Ladd in that role effective immediately.
In Ladd’s new role she will identify and solve for the technological trends and disruptions that will impact the future of the PHCP-PVF industry.
A key-player in the recently announced D.NEXT platform, Ladd will play a vital role in establishing and managing projects and teams that will create solutions and opportunities for ASA’s industry partners.
D.NEXT will provide comprehensive resources, enabling ASA members to invest in technologies that deliver customer-valued solutions, the association explained. Through this new program, members will develop the mindset, clarity and strategies to transform their businesses profitably. Central to the D.NEXT platform is the new ASA Innovation Lab that will open at Research Park in partnership with the University of Illinois.