Midland Industries announces that both Melissa Coolidge and Todd Evans both have joined the company as national sales managers for the plumbing/PVF, and waterworks and irrigation markets respectively. Coolidge and Evans were formerly with Matco-Norca where they both led sales efforts in their respective disciplines. Coolidge is headquartered near Charlotte, North Carolina, and Evans near Houston, Texas.
At Matco-Norca, Coolidge was the eastern regional sales manager and gained a strong background in plumbing, PVF and supply chain management. Prior to that, she served in management roles at Ward Manufacturing, Susquehanna Health and Osram Sylvania.