One in two Americans are willing to ante up more cash at businesses that have clean, well-maintained restrooms, according to the 10^th Annual Healthy Hand Washing Survey by Bradley Corp. The number of those who will “definitely” or “probably” spend more money has hiked up seven points to 52% this year compared to 45% in 2018.

In addition, 64% of consumers make a conscious decision to choose a business based on the fact that it has cleaner, well-maintained restrooms. Women are even more likely to be drawn to pleasing restrooms compared to men (67% vs. 61%).