Over the last five months I have had the good fortune of facilitating important and dynamic conversation between 17 industry leaders. These individuals all volunteered to serve on one of three issue strategic action teams (ISATs) that each met three separate times to solve three major issues ASA members are facing (that’s a lot of threes!).
I define innovation as leading customers to a better future for which they are willing and capable of rewarding you. In this case, these 17 leaders defined their customers as the membership of ASA and took on the important responsibility to tackle three mission-critical issues and develop viable solutions that will lead ASA-member companies to a better future.