The winds of change are upon us. Every day our industry publications and social media are telling us about new products, new technologies and new marketing trends. For some it is exciting and for others terrifying.
If the variety of change weren’t enough, the pace of change is growing exponentially. Less than five years ago, customers were telling me they didn’t understand why business partners, bosses or their own sons and daughters entering their businesses demanded they get smartphones and tablets. They had been successfully doing business the same way for decades. Why change now? Within a year, many of those individuals came back to me, animatedly holding up their smart devices while stating, “You have got to see what I can do with this thing!” These are the lucky ones. They and their businesses elected to embrace change instead of getting run over by it.