Kohler: Leveraging data to influence your decision-making
Consumer research, market statistics and Kohler’s own insights all point to a drastic change in the customer purchase cycle and experience. Adoption of new technology and online shopping are both on the rise, as well as customer expectation of brands and services is expanding. Considering these important trends, it is crucial for companies and industry organizations to stay on the leading edge and forecast the needs of customers. Kohler has taken major steps in the overall customer experience to ensure that we continue to provide gracious and efficient service.