What makes your company different? Tell me a story.
Have you ever heard about the guy in Anchorage, Alaska, who took a set of tires to Nordstrom and asked for his money back?
The salesperson contacted the store manager and after some discussion they determined this guy was a very good customer. So they refunded his money even though Nordstrom doesn’t sell tires! Clearly, this is an amazing story that reinforces the Nordstrom policy of customer service and unquestioning refunds.
There’s only one problem. There’s no proof it is true.