If you're a distributor that processes transactions through an ERP or another system, you have good data.
Unfortunately, "dark data" – those isolated bits of information hidden in your systems – are pretty useless without a way to mine, display and interpret them. But that's the situation many distributors today are in: lots of data with no easy way to see the insights within.
If you're in this position, you do your best to put out fires as they spring up. Unfortunately, in this highly competitive industry, one mistake can be enough to cost you a customer. A reactive approach to managing your business simply isn't good enough anymore.