Businesses that make a point to clean up their restrooms may also clean up in sales, according to new national research conducted by Bradley Corp.

The annual Healthy Hand Washing Survey reveals that almost half of Americans say they will “definitely” or “probably” spend more money at a business that has clean, well-maintained restrooms. In addition, nearly 60% of Americans make a conscious decision to visit a specific business because they know it has nice restrooms.

“The inherent correlation between restroom conditions, businesses and customers extends even deeper than we realized,” says Jon Dommisse, director of strategy and corporate development for Bradley Corp. “Our survey has previously highlighted how well-maintained restrooms increase patronage; learning that people also reward these businesses with their spending power was further confirmation of how consumers respond positively to clean restrooms.”