Last month I tried to set the stage for what’s happening to retail in general and DPH showrooms, specifically. It’s an all-new ball game. Doing business the way you have for the past several decades won’t work into the foreseeable future.
There are two major forces taking place in our economic landscape. The first is the commoditization of goods and services. That is to say people want to buy at the greatest possible convenience and at the lowest possible price. Secondly, there is a shift into the “experience economy” where goods and services are no longer enough. Customers want memorable events that engage them in an inherently personal way. These would be “experiences” that are educational, unique, personalized, surprising and repeatable.