Generating sales leads can be a laborious, time-consuming, yet rewarding process that pays off in the end. And as any member of ASA and the PHCP-PVF industry knows well, the distribution channel requires ongoing maintenance, oversight and refinement. Political action committees and political fundraising are a little different.
In fact, when asked what aspect of the office that they like least, nearly every politician provides the same response: fundraising. Finding new donors and convincing past donors to contribute once again is not unlike the need to cultivate a portfolio of customers to call on to generate business in support of the company’s bottom line and future growth. The products our members manufacturer are amongst the finest in the world, but no item can sell itself without putting in the work on the ground, educating your partner to finalize the sale and giving them the confidence that this is a wise investment.