I often am asked why I am a member of the American Supply Association. My answer is always the same: Why aren’t you a member of ASA? Most folks don’t realize the extent to which ASA can help a firm remain competitive and relevant.
I am ASA because I want to be a great industry citizen and help build a stronger future. Oh sure, I can choose not to join and let other people pay to fight for a level playing field in Washington, D.C., or for sound codes and standards. Heck, I would benefit whether I was a member or not without having to pay membership dues. But that wouldn’t be right.