Jacuzzi Luxury Bath recently commissioned a quantitative study from a market-research company to understand the attitudes, habits, and lifestyles of frequent bathers in the U.S.
According to the third-party study, more than a third (38%) of the U.S. population is avid bathers, taking baths at least weekly, with an average of 3.3 baths per week.
Weekend evenings and Monday mornings are peak bath moments. Contrary to the popular belief of baths being used by females to relax, 50% of avid bathers are men. Frequent bathers also trend younger (48% of those ages 25-44 bathe regularly).