As a leader in your organization, it’s your responsibility to break the sameness trap.
You can break the sameness trap if you commit yourself to making the effort. The organizations that manage to continually find relevancy, sustainability and profitability don’t let good times camouflage poor performance. They don’t compete on price or product. They don’t focus on the competition or allow legacy thinking to hold them back. Instead, they focus on innovating and thinking about their next iteration of value.