Amazon’s Jeff Bezos released his annual letter to shareholders recently. Each year this manifesto contains innovation insight and leadership lessons from one of the greatest business leaders, disrupter and innovator of our time. And this year is no exception.
I absolutely love Bezos’ eloquence when he reminds us that “customer are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great. Even when they don’t yet know it, customers want something better, and your desire to delight customers will drive you to invent on their behalf.”