OK, after three previous articles on omnichannel marketing/selling you’re probably saying, “Enough, already – let’s get back to the fun part of the business of looking at some great new showrooms and what I can do to keep my team excited and excelling.”
But first I need to share Part 2 on how to win and keep retail customers in the digital age. Even if the bulk of your sales are to the trades, it’s still the retail clients that are coming into your showrooms making the buying decisions.