Ten years ago, the association’s volunteer leaders and professional staff, gathered in St. Petersburg Fla., to map out a long-range vision for both the association and the industry. Each year since, ASA leadership continues to gather to assess the role of ASA in driving change toward building a stronger industry and helping our members succeed. Once again, ASA leadership met, this time in rain-soaked Napa, Calif., to continue to map out where we have been and more importantly, where ASA leadership will continue to take the industry.
As we began our sessions, the leadership reflected back on a decade of strategic governance that has resulted in ASA becoming more widely recognized for advancing our members’ ability to be stronger competitors in their markets and better positioned to succeed in the future.