ASA Showroom Manager Council Workshop highlights running a profitable showroom
“The first thing to look at is location,” Darlington said. “Is the showroom accessible? Is it easy to find and drive to? Is your location more ‘friendly’ than your competition?”
During the fourth annual Design and Construction Week, Supply House Times columnist Hank Darlington offered a list of showroom best practices at ASA’s Showroom Manager Council Workshop in Orlando, Fla.
What had originally been planned as a 50 steps to the best first impression presentation turned into an open discussion of 90-plus suggestions on how to operate a more efficient and profitable showroom.