Adam J. Fein, Ph. D. is the founder and president of Pembroke Consulting, a firm that provides business and marketing strategy advice to executives operating in channel-intensive industries. He can be reached at 215-523-5700 or on the Web at www.PembrokeConsulting.com. This article is adapted from the new "OUTLOOK 2006: An Executive's Companion to Facing the Forces of Change," which is available for purchase at www.nawpubs.org.
The American Supply Association is pleased to
present this first in a series of articles designed to provide information and
promote ongoing dialogue among all participants in the wholesale channel of
The past few years have delivered a long-awaited turnaround for the wholesale distribution industry. The United States continues to expand at a sustainable rate. In 2005, Pembroke Consulting estimates that total sales of wholesaler-distributors will reach nearly $3.6 trillion, representing a 7% increase over 2004. Pembroke Consulting forecasts continued growth in 2006, with industry revenues growing by 6.5%.
In this issue of Supply House Time, learn more about the AD buying group leverages the latest marketing, networking and technology strategies to best help its members and supplier partners succeed, which is the cover story.